TBI Bank welcomes Karolina Sofronieva as our new Chief Marketing Officer

14.02.2020    Share +

TBI Bank welcomes Karolina Sofronieva as our new Chief Marketing Officer

As a company with natural digital credentials, we at TBI Bank are always looking for opportunities to strengthen our team with professionals who think, live and breathe digital. And sometimes we don’t even have to look too far away to find them. 

So, we are delighted to welcome on board Karolina Sofronieva, TBI Bank’s new Chief Marketing Officer. She joins us from Vivus, which in 2019 became part of TBI Group.

Karolina has 15 years of experience in digital marketing and online advertising (she started working in this area before many of us even knew such a thing existed). Over the years she has managed the digital marketing activities of major companies such as Naspers, a leading global consumer internet group, and local e-commerce giants like emag.bg and olx.bg.

Karolina will oversee the expansion of both TBI Bank and Vivus’ brands and will be in charge of the company’s marketing strategy, product marketing, and branding. She will have the support of the already established strong teams in Bulgaria and Romania, our core markets.

“I’m excited to join TBI Bank’s family and contribute to the development of our strong phygital brand, Karolina says. While we will be focusing on the opportunities that the digital world offers, we will continue to support our strong offline products for individual clients, SMEs and merchants as well. 

“This unique mix, the fantastic team, and our leadership’s vision, gives me the power to claim that our customers will become increasingly satisfied with what our brand has to offer,” she said.

“Over the last years Karolina has proven her marketing skills and leadership abilities within 4finance, where she was one of the stars of the marcomm team, says Petr Baron, CEO of TBIF (TBI Bank). Her internal promotion in the group is a recognition for her work at Vivus and proof that TBI Bank’s aspirations and future are digital, her main field of expertise.”

Equipped with a shooting beautiful smile, Karolina has also a very good shooting skills as her hobby is hunting. She is also keen on traditional Bulgarian dances and we are excited that she is now dancing with TBI Bank.


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