Marketing Dream Team Joins TBI Bank

12.01.2018    Share +

Marketing Dream Team Joins TBI Bank

TBI Bank appointed top experts Kristina Shtereva and Vesselin Dimitrov to guide its transformation to a next generation digital lender in their fields. Shtereva joins the bank in the role of Corporate Marketing Director in Bulgaria and Romania, Dimitrov as Director Corporate Communications in Bulgaria and Romania. They will be in charge of the joint brand vision and the reputation of TBI Bank.

Kristina Shtereva has more than 18 years of experience in launching big international brands on the Bulgarian market, developing and managing communication strategies and campaigns. In the last eight years, she has worked in telecommunications, six as Marketing Director of Samsung and two heading the marketing department of Huawei, contributing to the success of both brands. She has a Bachelor’s degree in Business Administration and a Master’s Degree in Marketing from the Sofia University St. Kliment Ohridski. She has taught Brand Management at New Bulgarian University.

The new Head of Corporate Communications for Bulgaria and Romania Vesselin Dimitrov has been a journalist in Capital weekly and Spiegel magazine and Deputy Editor in Chief of Forbes magazine. In 2015, he moved to the communications sector managing marketing and communications of the tennis tournament ATP Garanti Koza Sofia Open. Dimitrov has experience in social entrepreneurship, heading the NGO Education Bulgaria 2030. He has a Master’s degree in Media Management from the Institute of Journalism and Communications Research at HMTM Hannover, Germany, where he was a DAAD scholar.

„TBI Bank is striving to create a culture of continuous digital improvement and to increase its impact on the market and society. In the past year, we have developed a great deal in this regard. By attracting experts like Kristina and Vesselin, we will enhance our work in marketing and communications and popularize our new services and our transformation into a next generation digital bank,” says Petr Baron, Managing Director of TBIF Financial Services (Netherlands), the holding company of TBI Bank.

TBI Bank is challenging the established view of banking and plans to engage customers across Europe through an online-based journey, thus improving the financial inclusion of underbanked customers or those who prefer digital services. Currently, the bank places a strong focus on attracting top international and local talent, with 13 different nationalities represented at senior management level.

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