A dynamic and result-oriented executive, Petr Baron has extensive experience in retail banking with focus on digital transformation and business evolution. An expert in developing strategic lending initiatives, maintaining a reputation built on quality, service, and uncompromising ethics. Petr Baron started from leading advisory and investment roles and for over 16 years of his professional career held multiple board roles in multinational and local companies in the UK, Russia, Macedonia and later in Ukraine, where he held positions of CEO of VAB Bank and VAB Group, member of tbi, having managed to transform corporate identity and create the first Ukrainian financial supermarket in retail financial services.

From 2012 he held the post of Vice President Strategy for tbi, being an advisor to the Managing Director on the group’s banking and non-bank operations across CEE, moving on to assisting 4finance Group S.A. in developing its banking strategy and acquisition targets. From 2016 Peter Baron is the Managing Director tbi. Petr has a BSc in Investment and Financial Risk Management from the Cass Business School, UK. He is a passionate collector of Contemporary art. And also a big fan of rugby and boxing.